Paul Morelli developed an interest in the design world at an early age. His family was in the costume business and he assisted with garment production as a child. He studied journalism in college and after graduation Morelli started helping a friend make jewelry. He fell in love with the creative process and developed his own pieces on nights and weekends. After selling his collection at an arts and crafts festival, a Bergdorf Goodman buyer contacted Morelli about selling his line. Today Morelli’s pieces can still be found at Bergdorf Goodman, Neiman Marcus’ sister store, as well as many other luxury retailers around the globe.